The Rise of E-Commerce in Ethiopia: Challenges and Potential

With Ethiopia's telecom reform and expanding mobile money services, e-commerce is poised for significant growth. Challenges like last-mile delivery, digital payment adoption, and consumer trust remain, but the trajectory is clear. Al Bahir is building e-commerce solutions that account for Ethiopia's unique market dynamics — from Amharic-language interfaces to integration with local payment systems like telebirr and CBE Birr.